Business Advice Services News

A new Statutory Instrument, 2008 No 1276, was introduced on 26th May entitled “The Business Protection from Misleading Marketing Regulations 2008” which should be taken into account when preparing the content of adverts, web pages and brochures.

It prohibits misleading advertising and sets out conditions for comparative advertising. Breach of it is a criminal offence and will lead to investigation by the Office of Fair Trading and/or The Weights and Measures Authorities.

Emphasis is placed on being fair with advertising to trade and consumers alike.

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